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BEHIND THE BRAND

Eira Gold is a mixture of art and jewellery. Inspired by esoterica and mysticism, every single piece is unique and the crystals are hand selected and energetically charged.

Made to be worn to harness the magic within you. 

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Eira Gold is more than just a jewelry brand—it’s a fusion of art, mysticism, and intention. Founded by Swedish artist Melle Skärfstad, Eira Gold embodies the alchemical process of turning raw elements into extraordinary creations. Each piece is crafted with hand-selected crystals, energetically charged to enhance the wearer’s strength, clarity, and connection to self.

 

Rooted in Scandinavian folklore, esoterica, and spiritual practices, Eira Gold draws inspiration from mysticism and the balance of light and shadow. From its beginnings with the ethereal Goddess Collection to the bold and transformative Alchemy Collection, Eira Gold celebrates the duality of the human experience through jewelry that feels like modern armor.

 

All pieces are handmade by Melle in her studios in Barcelona and Sweden. With a background in fine arts, yoga, moon magick, and energy healing, Melle creates jewelry that is both empowering and deeply personal — a reminder that beauty, power, and individuality can exist together in perfect harmony.

 

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